What is Car Wraps Advertising?
Car Wraps Advertising is one of the effective forms of out-of-home advertising. It is nothing but a display of your ads on the surface as well as the interior of your car.
So, one of the biggest advantages of car wrap advertising is that the messages promoting your brand can be displayed on the cars. This gives your brand a mobile exposure.
Cars are not limited to any geographic location. These can travel across busy locations having higher odds of visibility or impressions. The locations may include malls, offices, renowned markets, trade shows, etc.
Thus, advertising on your car helps you to market your business offerings even in those areas where it is challenging to reach out to customers via the Billboard ads, newspaper advertising, TV advertising, etc.
What’s the Cost of Car Wraps?
Now, the very basic question that comes to mind about car wrapping is how much do car wraps cost? So, the cost of car wraps depends on two factors:
You can choose any car, SUV, etc. to get these vehicle wraps made of Super Vinyl displaying colorful attractive graphics to tell your brand’s story or the product or service offering details.
Typically, the average cost of a car wrap ranges between $1,500 to $3,000. This includes:
One thing that you need to consider here is that car wraps are cheaper than custom paint or other methods of vehicle customization. Say, for instance, you want to change the advertisement displayed on your vehicle.
If these advertisements were hand painted, it would be challenging for you to have your vehicle repainted.
But these vehicle wraps, you can change the advertisement as you like. This is because the Vinyl Sheets can be easily removed with the help of professional installers. All this can be done without damaging the expensive OEM paint beneath the Vinyl material.
Are They Meant for Large Companies?
The next question that comes to mind regarding car wrapping is that aren’t car wraps meant for large companies with vehicle fleets?
Well, there is a common misunderstanding that car wrap advertising is meant only for companies with large vehicle fleets. However, this is not true.
You can rent a vehicle, say a car, a van, or a truck, and still go for these mobile advertisements in case you do not own a vehicle.
In fact, there are companies that provide wrap advertising services to empower brands. This is achieved by bringing together a performance-driven OOH advertising platform with the gig economy.
Thus, it’s a two-sided marketplace allowing the drivers to sign-up, decide the extent to which they would get the vehicle wrapped, or choose a brand they would want to get their car wrapped for.
Thus, you as a business owner too can register with these wrap advertising service providers and take the benefit of the mobile advertising trend. This is irrespective of the fact that you are a big or a small brand.
You too can get the benefit of increased impressions at a lower cost and increase your brand visibility. This means that your small business too can benefit from car wrapping as an advertising technique in locations that have high footfall and get potential customers, much like big brands.
Why Vehicle Wraps Make Sense?
There are a number of advantages that make vehicle wrapping an effective form of out-of-home advertising. The following are the reasons why car advertising makes sense as compared to other forms of advertising.
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Low Cost Per Thousand Impressions
Impressions are nothing but the number of views your advertisement receives. When it comes to fleet wrap impressions, impressions are counted when anyone looks at your brand name, logo, etc on a vehicle.
As per OAAA, a vehicle wrap has a lower Cost Per Thousand Impression (CPM) of $0.77, thus giving you a greater reach at a lower cost.
A comparison of fleet wrap with other media shows that vehicle wraps generate more impressions at a lower cost than other media.
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Mobility
Vehicle wrapping lets you advertise in areas where it is difficult to advertise via newspapers, TV, radio, etc.
In other words, it is not bound by location. Accordingly, it helps your advertisement reach out to your potential customers instead of expecting your customers to see your advertisement on TV, in newspaper, etc.
Thus, you can advertise to a large number of potential customers uninterruptedly on all locations where your vehicle travels. So, mobile advertisements help you to generate sizable leads by giving you endless exposure.
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Cost Effective
Vehicle wrapping does not use paint or a paper on your vehicle. Rather, this process uses a Vinyl Sheet that protects your vehicle’s painted surface from UV rays, scratches, etc.
This means that the original paint of your vehicle will not come off . Also, a quality vehicle wrap can be removed safely without causing any damage to your vehicle.
So, all of this means a higher resale value of your vehicle giving you every reason to invest in a vehicle wrapping.
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Not Pushy On Advertising
Radio and print advertising ruin the reading experience of an individual. On the other hand, vehicle wraps grab attention but do not act as a disturbance to the viewers.
Potential customers would just view the vehicle carrying your brand advertisement. They are not distracted from the important things that they might be busy with.
Typically, customers respond higher to the vehicle wrap advertisements for they do not follow a push approach.
What is a Vehicle Wrap?
Vehicle wraps are a way of promoting your small business. Vehicle Wrapping involves applying a plastic Vinyl sheet on the painted surface of your vehicle. These Vinyl Sheets can be removed with relative ease making it cost-efficient as compared to the banner ads.
You can communicate your vision, objectives, and provide the vehicle wrapping with your company logo, photos, and other supporting images.
Vehicle wrapping companies collaborate with you to design customized graphic art and print the same on the vehicle of your choice.
Vehicle wraps change the look of your vehicles and are cost effective as they cost less than a paint job.
Also, the vehicle wrap is applied in such a way that professional installers can easily remove these Vinyl Sheets. Removing Vinyl is easy and does not damage your vehicle.
Furthermore, Vehicle Wrapping can be done either partially or completely with Vinyl Sheets promoting your brand and its offerings.
Also, a Vehicle Wrap printed using high-quality materials and done professionally lasts for three to five years.
Finally, installation normally takes between one or two days to complete thus minimizing your vehicle downtime. The time of installation depends on the area that needs to be covered.
Are vehicleWraps Effective?
You may wonder if vehicle wrapping is worth the money spent on it? Afterall, vehicle wrapping demands a cost and may need a replacement in a few years.
However, you need to know that fleet advertising has a good return on investment and proves an effective advertising technique for your small business.
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Low Cost Relative To Other Media
As mentioned before, vehicle wrapping has a lower cost per thousand impressions when compared to the other forms of advertising. In other words, when you divide the cost of vehicle wrap by the number of people who view it, you would realize that vehicle wrapping is a highly cost-effective method of out-of-home advertising.
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Wider Reach and Flexibility
Billboard Advertising is both temporary and lacks mobility. Wrap Advertising, on the other hand, reaches out to a large audience as vehicles can travel across locations. Also, you can change the advertisement as you wish for these can be easily removed.
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Difficult to Ignore
It’s easy for people to ignore the advertisement when it comes to TV commercials as all it takes is a channel change. But it is difficult to ignore the advertisement when it comes to vehicle wrapping. Viewers can’t help but see the wrapped vehicles passing by, parked in the same parking lot as their vehicle, etc. Vehicle wrapping, thus, grabs attention.
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Improved ROI
A wrapped vehicle carrying your brand’s advertisement is sure to leave an impression on the mind of the viewer who just saw it on his way back home.
If he comes across your brand through a newspaper, TV, or a radio ad, he is already familiar with your brand.
Thus, your brand would be on top of the mind of your customers when it’s time to make a buying decision.
How Do Vehicle Wraps Compare to Other Forms of Advertising?
Vehicle wraps is a form of out-of-home advertising. As per OAA, mobile advertising including vehicle wrapping can be one of the most effective ways of out-of-home advertising.
This is because it has the potential to reach a large number of customers at lower cost per thousand impressions when compared to any other form of advertising.
The following table gives you a cost comparison of vehicle wraps to other forms of media advertising. These include newspapers, TV, radio, digital media, etc.
